The Activity Stream:
The core of the App is the Activity Stream, a place to interact with the content attendees are sharing. Photos, messages, comments and likes… it's all on the Activity Stream.
While we’re creating App Activity Stream we thought much about Facebook News Feed. And that people spend much time in Facebook every day, so that means that the Activity Stream is very native for them. So we decided to add a feature to the app that looks very similar to Facebook feed.
There’s an ability to add a separate picture to the event timeline or upload an album with a bunch of photos.
Do 3 simple steps:
- capture photo from your camera
- add comments (optional)
- cross-post to Social Media (optional)
You can add messages to the Activity Stream (the size of one message is the same as in Twitter (140 symbols) and cross-post them to your Social Media channels.
If you want to add somebody to the message, there’s Tag feature, and it works with @ symbol like in Twitter and Facebook. Everything the same and native for you.
By the way, if you /your attendees would like to communicate with people in a private form, use Private Messages feature and enjoy chatting.
Use live polling during sessions and project results on screen or to get general feedback on anything and everything from speakers and sessions to food and venue.
Push notifications are an excellent way to communicate important announcements (e.g. schedule or location changes, lunch time, start of contests or activities etc…). Remember, that push notifications go through even to devices which are off, so use sparingly. In this article you can read about what kind of push notifications it's worth sending during the event (tips from Event Manager Blog).
Increase App Adoption
1. Email attendees
Inform them about features and benefits of using Attendify app.
- Add a link to App Store and Google Play for simple app download.
- Add a Remarketing tag for your Google Adwords campaign (in case you’re using PPC ad promo for your event).
2. Create QR codes
Promote your app across all your offline marketing materials (i.e. if you are using printed materials):
- printed programs
Include QR-codes and short links for easy downloads.
3. Use social media
- Promote your app by posting status updates (on Facebook and Linkedin) and tweets that link to your app promo page.
- On Twitter, include relevant #hashtags (e.g. event, type, city) to increase your reach.
4. Announce the app on stage at the event
- Ask speakers and sponsors to mention about Social App on the board.
- Do announcements at the beginning of the event, coffee-breaks and afterparty.
Start building anticipation for the event by sharing photos and comments about the event set-up, upcoming surprises or quizzes about the event, venue, speakers or industry. Aside from your own admin posts, encourage your staff, sponsors or/and exhibitors to post as well.
- Seed the content
- Be direct
- Ask questions
- Engage with likes & comments
Learn from your App
Aggregate data is usually the first place planners can look when determining whether they’re making the right choices. Data, such as the number of:
- user sessions
- messages, pictures
- shares and likes
- most popular speakers
- most popular devices
and other actions over the years, offer a glimpse into how attendees are engaging with the event offerings and each other. This data is available in your app's dashboard in the Analytics and Social sections and you can easily export it in a few simple steps.