Mobile event apps are by far the most cost-effective and scalable way to collect attendee engagement data and now, with Attendify Audiences, you can put this data to work. There’s an incredible amount of technology built into Attendify Audiences:
- Data Management: collect and manage all your event data in one platform.
- Audience Segmentation: easily filter and build audience segments to power personalized outreach and marketing campaigns.
- Integrations: put that data to work using integrations with marketing, advertising and other systems you use.
- Health Scores (coming soon): measure attendee satisfaction and engagement with a customizable score to help boost retention.
With Attendify Audiences you can not only manage the data collected by our apps, but also add custom fields and pull data in from other sources. What you get is a complete view of all your attendee contact records, just like the most modern marketing automation solution, but tailored to the event industry:
When you drill down, you’ll see a profile for every attendee. Each profile features a full activity stream with every action an individual attendee took across all your events. See the photos posted, comments, likes, sessions, polls, speaker ratings and much much more.
Use almost any parameter to filter the list of contacts you have and create a specific segment, for example:
- Attendees with “CEO” in their title who attended at least 1 session on “Marketing”.
- Attendees who viewed a specific speaker and rated her more than 4 stars.
- Attendees who were scanned as a lead by a specific exhibitor.
- Any combination of the filters above and much more.
With all those highly personalized segments you can run personalized email, advertising and sales campaigns that drive better results because they’re more meaningful and actionable to the people they reach. Tailor content and networking opportunities to specific audience segments to create better event experiences. To help you with this, we integrate with a hand full of top CRM, marketing automation and event management tools. Here you can find the full list of currently supported integrations.
Health Scoring (coming soon)
With Attendify Audiences you can define what an engaged, happy attendee looks like. Whether it’s social signals or content consumption, set up a scoring system that’s right for your event and we’ll automatically keep you informed on how every one of your attendees is doing.
We give you an ability to test the Attendify Audiences for free. You get access to 3000 contacts from your event apps to play around with the platform and you can upgrade to a paid at any time.
If you have any questions about this or didn't find an answer, please contact our support team via chat on any Attendify webpage or send an email at firstname.lastname@example.org