What are the benefits of Sentiment Analysis?
With Sentiment Analysis you can get a better understanding of how successful your event was and how well your attendees reacted at its sessions, activities etc.
We'll automatically analyze every message on your app’s activity stream, provide a sentiment rating for each post, then convert those ratings into an overall score.
Sentiment Analysis helps organizers:
- Look at the event’s overall score as an indicator of how the event is connecting with the audience.
- Utilize sentiment data to see what’s working and what’s not working at your events, to immediately address any potential concerns or amplify what is working.
- Look at individual attendee sentiment scores to see what they’re saying and find out which attendees are happy and which aren’t.
How do I get Sentiment Analysis for my app?
Sentiment analysis is automatically included with all Attendify powered event apps. To test it out, simply log into your management area and navigate to Social > Activity Stream section. You’ll notice that every message has an emoji next to it symbolizing our algorithm’s best guess for whether the post has positive, neutral or negative sentiment. We’re also summing up all the sentiment scores into an overall score for all the content posted to your event:
We also calculate average enjoyment level for each attendee profile based on their social interactions. You can find this information on the attendee profile page:
How do I correct a wrong sentiment?
Our algorithms are more than 70% accurate and we are constantly working on getting even better results, but if you notice that we calculated it wrong - you can correct the sentiment in one simple step. Just click on the emoji that doesn’t accurately reflect the sentiment in the post, and adjust it:
Sentiment Analysis and Attendify Audiences
You can push sentiment scores to Attendify Audiences to see if specific keywords (such as Sponsors, Speakers, etc.) were used with positive, neutral or negative statements. Set up filters based on this information and then create personalized follow-up marketing campaigns:
Note! For now Sentiment Analysis supports English language only. If your app has content in any other language - you can always rate it manually.
Have further questions about Attendify’s Sentiment Analysis feature? Reach out to us at firstname.lastname@example.org or chat with us on any Attendify web page.