Sponsors are a very important part of the event experience, so it's crucial that they have a high level of success at your event. In many cases, your event's sponsors are spending quite a bit of money with you to get their brand or messaging across to your attendees. Your mobile event app can be one of the most effective ways to solidify those relationships and provide them with tangible and measurable ROI.
There are many ways to promote your Sponsors within the app, let's take a look at some of the options so you can determine what would be appropriate to offer.
Sponsored Posts are far and away the most effective feature you can use to market your sponsors to your attendees. They provide a visually engaging message and offer detailed reporting that you can provide directly to the sponsor - justifying their spend and providing that all-important lead data.
Add sponsor logos to the splash screen (For apps published in the Attendify app this is not an option.)
Enable MeetNow, our face-to-face interaction tool that connects attendees and sponsors via 1:1 video calls delivered through our native streaming. The feature is fully supported on mobile so your attendees can connect with sponsor reps using their mobile devices. MeetNow requires an active Streaming package to function. You can learn more about the feature in this article.
Add a sponsor logo to your app's banner image, located above the Activity Stream
Consider offering your sponsors the ability top be a "daily sponsor" (day 1 of the event, day 2, etc.) and update the banner each night. This will allow you to provide more options for sponsorship and give their logo prime placement in your app.
Sort sponsors by their sponsorship levels (Gold, Silver, Bronze, etc.) using the Sponsors feature.
Offer your main sponsor their own separate Sponsor feature, as opposed to being in the list with all other sponsors.
Conversion-driven virtual booths for sponsors - create content-rich, dynamic sponsor pages and virtual booths with images, videos, product listings, downloads, multiple customizable CTA buttons & more to ensure your event sponsors can drive brand awareness, generate high-interest leads, and achieve ROI at virtual tradeshows.
Branding Options: Event hosts can now leverage our enhanced sponsor profiles that are complete with cover images and videos with CTAs, easy-to-modify headlines and company bios, social media widgets, and so much more.
Media Gallery: Event hosts and sponsors can upload any number of photos, as they’d like, as well as videos by simply adding Youtube, Vimeo, and Wistia links to their profile’s media gallery to attract and engage attendees.
Product Listings: We added customizable, robust product listings to our sponsor profiles. This means the full details on any number of products, or services, can be added to the sponsor’s page with individualized CTA offers and optional pricing.
Custom CTAs: Fully customizable call-to-actions (CTAs) are now available within our sponsor profiles and provide the flexibility to link to unique offers to generate leads, run event promotions, or to support any other type of sponsor-driven campaign.
Live Video Calls: Featured prominently on sponsor profiles is MeetNow, our real-time video conferencing and 1:1 live meeting solution that’s designed to drive better quality attendee interactions at peak interest.
Content & Downloads: Sponsor’s profiles can be supplemented with unique content downloads and can link directly to relevant speakers, sessions, or even to other event sponsors’ content to support partnerships.
Sponsor Level/Industry/Location/Tag can be added for advanced search & filtering
Acknowledge your sponsors using Push Notifications
Push Notifications are a good tool to provide exposure to a Sponsor, but should be used sparingly as to not over-do it. By nature, these messages are function to announce things to your attendees, but if used as a sales tool message fatigue can set in and important messages could be overlooked by your users. It's a good practice to put yourself in the attendee's shoes and ask yourself "is this too much?"
Use the Photo Album and/or Video Album feature(s) to highlight products or services that a high-profile sponsor would like to showcase. You can also upload photos or video links directly to the sponsor's description in the Sponsors section.
In the Attendify App or a branded Multi-Event App, you are able feature your main sponsors on the event card. This is the first page attendees see when joining an event.
List your sponsors, partners, or vendors on your organization's Page within the Attendify App:
Have further questions about Attendify’s Sponsored Posts feature? Reach out to us at firstname.lastname@example.org or chat with us on any Attendify web page.